Course Highlights

  • Dual Recognition-PG Diploma from Amity & Certificate from Wharton Online

  • Get Alumni status from Amity University

  • World-renowned faculty from Wharton

  • Hands-on experience in Digital Marketing Tools & Platforms

  • Holistic course with focus on content, marketing principles, data and technology

  • Focus on both strategy and tools

  • Interest-free EMI plans available

  • Career guidance & assistance

  • One-on-One Mentoring

  • Industry-driven comprehensive curriculum

Details

For Whom

  • Marketers and brand managers looking to start a career in Digital Marketing
  • Business managers, product owners, entrepreneurs looking to take their offerings out to the consumer through effective digital strategies
  • Professionals looking to develop skills in digital marketing domain for career growth

Eligibility

  • Bachelor’s degree in any discipline with a minimum of 50% aggregate marks is compulsory.
  • Candidates with Management background will be given preference.
  • Final year students completing their graduation on or before the start of
    the program

    Program Fees

    One-Time Payment

    Faster payment with Credit Card,Debit Card, Net Banking

    ₹ 1,55,000 /-

    (All-Inclusive)

    Interest-free EMI Plans

    EMI options available from
    3 Months to 24 Months

    No Credit Card required

SYLLABUS

Course Curriculum

12 months | 8 Modules

  • Module I – The Path to Digital Journey
  • Module II – Brand Digital Presence & Optimization
  • Module III – Strategic Social Media Marketing
  • Module IV – Search Engine Optimization
  • MoModule V – Search Engine Marketing
  • Module VI – Display Marketing
  • Module VII – Retargeting / Remarketing
  • Module VIII – Content Marketing
  • Module IX – Effective Email Marketing
  • Module X – AdTech & MarTech Ecosystem
  • Module XI – Mobile App Marketing
  • Module XII – Digital Analytics and Metrics
  • Module XIII – Digital Strategy & Planning

Course Curriculum

12 months | 13 Modules

  • Module I – The Path to Digital Journey
  • Module II – Brand Digital Presence & Optimization
  • Module III – Strategic Social Media Marketing
  • Module IV – Search Engine Optimization
  • MoModule V – Search Engine Marketing
  • Module VI – Display Marketing
  • Module VII – Retargeting / Remarketing
  • Module VIII – Content Marketing
  • Module IX – Effective Email Marketing
  • Module X – AdTech & MarTech Ecosystem
  • Module XI – Mobile App Marketing
  • Module XII – Digital Analytics and Metrics
  • Module XIII – Digital Strategy & Planning

Certificates Awarded

Amity University Diploma

  • Total 52 Credits
  • Asia’s No. 1 distance learning education platform, ruling for more than two decades
  • Only internationally accredited distance learning university with over 200,000 international students across 135 countries

Wharton Online Certification

  • Wharton’s Business Programs are consistently ranked in top 3 globally
  • Wharton delivers knowledge with analytical rigor rooted in evidence-based research and extensive industry experience, translated into actionable strategies by our expert faculty

Faculty from Wharton

Jonah Berger

Marketing Professor at the Wharton School at the University of Pennsylvania

David Bell

Xinmei Zhang and Yongge Dai Professor of Marketing at The Wharton School at the University of Pennsylvania

Raghu Iyengar

Associate Professor at The Wharton School of the University of Pennsylvania.

Pete Fader

Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and the
co-founder of Zodiac (zodiacmetrics.com)

Programming Languages & Development
Tools covered

Faculty

Learn from team of world-class faculties having years of experience as professional trainers.

See what our Alumni are doing