MAIN TOOLS & PLATFORMS THAT YOU WILL LEARN TO BECOME A TOP DIGITAL MARKETING EXPERT

Key Program Highlights

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Batch Starts:

Batch 1 - 26th April 2019 (FOR UAE ONLY)

Batch 2 - 25th July 2019 (FOR UAE ONLY)

Offered at:

Amity Dubai Campus

Duration:

6 Months

Effort:

8-10 Hours per week

(recommended)

Certification:

Post Gradute certificate in Digital Marketing awarded by Amity University

Fees:

$ 1200

Options- One Time Payment, Interest Free EMI Plans

PROGRAM FORMAT:

    Offered at Amity Dubai Campus

UNIQUE FEATURES:

  • 24/7 access to study material & video lectures
  • Offline sessions with corporate leaders at Amity University Dubai Campus
  • Comprehensive focus on tools and tactics
  • Dedicated Academic Counsellor
  • Real-world Projects & Case Studies
  • Run campaigns worth $100
  • Get Alumni Status from Amity University

About Program

Amity's PG Program in Digital Marketing has been designed by Industry Practitioners who understand what it takes to get past the learning curve quickly and become a hands-on holistic digital marketer.

  • Digital Marketing Landscape in UAE:
    • In a 2016 survey of 30 prominent economies in digital progress, UAE was placed first in internet penetration at a rate of 96%
    • The UK and Canada followed closely with an internet penetration rate of 92% & 91% respectively
    • Out of the 9.2 million population at the time the survey was taken, 8.81 were active internet users with the number of mobile connections doubling the population to reach 17.19 million. The reports are eye-openers to the endless possibilities UAE could present marketers.
    • Marketers and analysts had different standpoints in forecasting the year 2017 for Digital Marketing in UAE. Statista had forecasted a growth rate of 5% from 2016 marking an aggregate of 4.1% in total global ad spends. In actual numbers, this was estimated to amount to 24.25 billion US dollars for the Middle East and African countries.

Program Structure & Format

Candidates can complete the 6-months course of study through:
  • Offline sessions with corporate leaders at Amity University Dubai Campus
  • learning activities with Case studies discussions & Assignments
  • Instructor-led hands-on sessions to learn popular tools & platforms
Our Campus for Contact Classes
  • Amity Dubai, UAE

Our Dubai campus is more than just a space to learn, it is an innovative, iconic, vibrant, sustainable, and forward-looking global higher education institution, that has been especially designed to attract the best and brightest students and faculty, nurture talent, and promote collaboration, creativity and research.

Contact Sessions at our Campus
Dubai Human Development Award for Amity University Dubai

Amity University Dubai is proud to be the First University to have achieved two prestigious awards from the Government of Dubai Dubai Human Development Appreciation Award 2018 Cycle (DHDAA) & Dubai Quality Appreciation Award 2018 Cycle (DQAA)

Faculty

Get taught by top global academicians and professionals from industry who have executed successful digital strategies.

Vivek Charde

  • Leadership Programme from IIMA | Digital and Social Media Marketing from ISB | MBA in Marketing from Department of Management Sciences, University of Pune (PUMBA)
  • Vice President and Head – Marketing and Communication at the current Organisation. Previously with Future Group
  • 11+ years of experience in Marketing, Communications & Digital Marketing

Diptarup Chakraborti

  • MBA - Marketing, Symbiosis Institute of Business Management, Pune
  • Vice President & Global Head of Marketing at Zycus
  • 18+ experience in the technology industry with IT majors like IBM, Gartner, Capgemini & Mastek.

Karan Bhatia

  • MBA Marketing, EABS Pune
  • Ex - Senior Digital Marketing Manager, Talentedge
  • 13+ Years of experience. Hands on experience in Multi channel ROI driven digital campaigns to acquire new customers | Content & SEO Strategy | Product Road-map &Conversion Optimization

Sumedha Chatterjee

  • Head - Marketing at BJM
  • 10+ Years of experience at handling the marketing portfolio for a diverse set of online products.

Ankit Garg

  • SEO Specialist
  • Ex Product Head - Transtutors
  • 11+ years of experience in Traffic Generation, SEO, Funnel Optimization, Data Driven Decision Marketing

Sachin Jain

  • Digital Marketing Strategist & Manager - Ex Google
  • 10+ years of experience in online marketing and advertising, e-commerce, social media marketing, client servicing, and account management experience working with Google

Course Curriculum 6 months | 7 Modules

Program Fees

  • One Time Payment

    $ 1200

    • Faster payment with Credit Card, Debit Card, Net Banking
  • Not interested in Contact Sessions ?

    • Can't attend Contact Sessions Explore our PG Diploma Program Click here

Learning Outcomes

By the end of the Post Graduate Program, you will be able to
  • Ability to understand various digital channels and their intricacies
  • Run successful digital marketing campaigns, measure them and optimize
  • Craft strategies to help business grow with meaningful metrics in place
  • Become a holistic digital marketer for the Industry which not only sticks to single channel plan but can create multi-channel digital campaigns

Certification

Earn a Certificate of Post Graduate Program in Digital Marketing from Amity University

Add the certificate to your CV and improve your job/business prospects

Evaluation: Assignments & Case Studies

  • Online Quiz
    • Be responsible for your own learning with optional online quizzes at the end of each module.
    • Test your subject understanding and determine your readiness for program completion.
  • Assignments
    • Apply concepts learned in each module with in-depth assignments designed to make you reflect, adapt and apply knowledge to real life scenarios.
  • Case Studies
    • Get hands-on experience with real-life case studies
    • Build a portfolio of demonstrable work by referring to these cases published at Harvard Business Publishing’s case portal
Request a Call Back from our Admission Counsellors to know more