MAIN TOOLS & PLATFORMS THAT YOU WILL LEARN TO BECOME A TOP DIGITAL MARKETING EXPERT

Key Program Highlights

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Batch Starts:

Batch - 26th April 2019

Offered at:

Amity Campus

Duration:

6 Months

Effort:

8-10 Hours per week

(recommended)

Certification:

Post Gradute certificate in Digital Marketing awarded by Amity University

Fees:

Rs. 75000/- (All-Inclusive)

Options- One Time Payment, Credit Card EMI Plans

PROGRAM FORMAT:

    Offered at Amity Campus

UNIQUE FEATURES:

  • 24/7 access to study material & video lectures
  • Offline sessions with corporate leaders at Amity University Campus
  • Comprehensive focus on tools and tactics
  • Dedicated Academic Counsellor
  • Real-world Projects & Case Studies
  • Run campaigns worth $100
  • Get Alumni Status from Amity University

About Program

Amity University’s PGP-DM has been designed by Industry Practitioners who understand what it takes to get past the learning curve quickly and become a hands-on holistic digital marketer.

    • Asia’s No. 1 online education platform
    • Ruling in the area of online education for more than two decades
    • Only internationally accredited online university with over 200,000 international students across 135 countries
    • Most preferred online degree by employers and recruiters across the globe
  • Digital Marketing Landscapes in India:
    • As much as 82% internet using respondents polled in India during the survey said that they can't imagine their life without the internet.
    • The number of internet users in India has reached 500 million by June 2018
    • India has 250 million of active social media users and 200 minutes is the average time sent per day by mobile internet users on online activity
    • India's e-commerce market is going to hit mark of $200 billion by the year 2026, Morgan Stanley report
  • Why Study Digital Marketing ?
    • The art and science of marketing is constantly evolving for both new age businesses and large enterprises. Arm yourself with the essential principles and practices of marketing in the digital economy by taking this course.
    • Increase your chances of making a successful career switch by gaining insights from top digital experts. Posses actionable knowledge which recruiters prefer in a candidate.
    • Work on case studies and problems which expose you to challenges faced by digital marketers running multi million dollar projects.
    • How do you as a business win against a competitor’s might of advertising dollars? It's not the advertising budget always that takes you home but a well crafted communication and content strategy in social media. Learn to craft contagious content, build stickier messages, leverage social media, and make any product or idea catch on
  • Why PGP-Digital Marketing from Amity Online?
    • The course helps you develop a holistic skillset around marketing, data, consumer, communication and tools for making measurable impact on your business. Its geared to equip you with skills necessary to succeed in fast paced digital first workplaces.

Program Structure & Format

Candidates can complete the 6-months course of study through:
  • High-quality Recorded video lectures with illustrative presentations
  • Offline sessions with corporate leaders at Amity University Campus
  • e-learning activities with Case studies discussions & Assignments
  • Instructor-led hands-on sessions to learn popular tools & platforms
Our Campus for Contact Classes
  • Amity Bangalore, Kormangala

  • Amity Mumbai, Malad

  • Amity Noida, Sector 125

Contact Sessions at our Campus

Faculty

Get taught by top global academicians and professionals from industry who have executed successful digital strategies.

Vivek Charde

  • Leadership Programme from IIMA | Digital and Social Media Marketing from ISB | MBA in Marketing from Department of Management Sciences, University of Pune (PUMBA)
  • Vice President and Head – Marketing and Communication at the current Organisation. Previously with Future Group
  • 11+ years of experience in Marketing, Communications & Digital Marketing

Diptarup Chakraborti

  • MBA - Marketing, Symbiosis Institute of Business Management, Pune
  • Vice President & Global Head of Marketing at Zycus
  • 18+ experience in the technology industry with IT majors like IBM, Gartner, Capgemini & Mastek.

Karan Bhatia

  • MBA Marketing, EABS Pune
  • Ex - Senior Digital Marketing Manager, Talentedge
  • 13+ Years of experience. Hands on experience in Multi channel ROI driven digital campaigns to acquire new customers | Content & SEO Strategy | Product Road-map &Conversion Optimization

Sumedha Chatterjee

  • Head - Marketing at BJM
  • 10+ Years of experience at handling the marketing portfolio for a diverse set of online products.

Ankit Garg

  • SEO Specialist
  • Ex Product Head - Transtutors
  • 11+ years of experience in Traffic Generation, SEO, Funnel Optimization, Data Driven Decision Marketing

Sachin Jain

  • Digital Marketing Strategist & Manager - Ex Google
  • 10+ years of experience in online marketing and advertising, e-commerce, social media marketing, client servicing, and account management experience working with Google

Course Curriculum 6 months | 7 Modules

download detailed syllabus

You will receive the download link in your email.

Program Fees

75000 /- (All-Inclusive)

  • One Time Payment

    Rs. 75000/-
    (All-Inclusive)

    • Faster payment with Credit Card, Debit Card, Net Banking
  • Credit Card EMI Payment

     

    • Pay using your Credit Card and get hassle free-EMI options.

Learning Outcomes

By the end of the Post Graduate Program, you will be able to
  • Ability to understand various digital marketing channels and their intricacies.
  • Learn to craft strategies to help your business grow through digital with meaningful metrics in place
  • Learn to run successful digital marketing campaigns, measure and optimize
  • Learn how to use new media and word of mouth to spread your message and grow your business.

Certification

Earn a Certificate of Post Graduate Program in Digital Marketing from Amity University

Add the certificate to your CV and improve your job/business prospects

Evaluation: Assignments & Case Studies

  • Online Quiz
    • Be responsible for your own learning with optional online quizzes at the end of each module.
    • Test your subject understanding and determine your readiness for program completion.
  • Assignments
    • Apply concepts learned in each module with in-depth assignments designed to make you reflect, adapt and apply knowledge to real life scenarios.
  • Case Studies
    • Get hands-on experience with real-life case studies
    • Build a portfolio of demonstrable work by referring to these cases published at Harvard Business Publishing’s case portal
Request a Call Back from our Admission Counsellors to know more