Key Program Highlights

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Batch Starts:

Batch - July 2019


2 Years


8 to 10 hours per week



Master of Business Adminstration (MBA) by Amity University


Rs. 225000/- (All-Inclusive)

Options- One Time Payment, Interest Free EMI Options

Mode of Learning:

Online + Offline Workshops


  • A rigorous 2 year (4 semesters) online program
  • Industry-focused curriculum designed by industry experts
  • 24*7 academic & technical student support
  • Systematic and structured PCP (Personal Contact Point)
  • Live interactive lectures from eminent faculty and industry Experts
  • Virtual recorded sessions via Amity's LMS
  • Books & study material received via courier

About Program

Combine your passion with the business acumen required to flourish in the digital advertising landscape. Become a digital marketer by pursuing India's only Specialised MBA in Digital Marketing.

Amity University's MBA in Digital Marketing has been designed to build successful marketing leaders for the industry.

    • Asia's No. 1 online education platform
    • Ruling in the area of online education for more than two decades
    • Only internationally accredited online university with over 200,000 international students across 135 countries
    • Most preferred online degree by employers and recruiters across the globe
  • MBA Trends in India:
    • The MBA has a bright future in India. Its growth in popularity and demand will continue to be propelled by the twin pillars of corporate expansion and rising entrepreneurial ambitions resulting in start-ups. Also, international applications will continue to rise.
    • Around 90% of companies in the Asia Pacific had planned to hire MBAs in 2018 - the highest share of any world region and steady compared with 2017.
    • Among all respondents globally, 52% of companies plan to increase MBA starting base salaries this year as per GMAC 2018 Corporate Recruiters Survey report.
  • Why Specialize in Digital Marketing ?
    • Develop the skills to build an actionable digital strategy that aligns with your business goals
    • Examine how companies use different strategies to reach specific target audiences
    • Apply a proven digital media framework that you can immediately implement
    • Identify ways to determine return on investment (ROI) for your digital efforts
  • Why MBA from Amity Online?
    • You learn from renowned marketing professors and industry experts, bringing their valuable experience from various sectors
    • The course helps you develop a holistic skillset around marketing, data, consumer, communication and strategy for making measurable impact on your business
    • It's geared to take your marketing career in the next orbit by helping you fill in the gaps necessary to lead in modern digital economies

Program Structure & Format

Candidates can complete the 2-Years course of study through:
  • Recorded video lectures and other study material from faculty with real-world expertise
  • Optional contact sessions at Amity Campuses with industry mentors and experts to solve queries and doubts
  • Online coursework that includes case studies and assignments
  • Hands-on experience with real cases from industries
  • Association with influential professionals, marketers and domain experts in Digital Marketing

Eligibility & Selection

  • Language Pre-requisite:
    • Applicant Must Possess Sufficient Knowledge and understanding of ENGLISH LANGUAGE
    • Candidates whose first Language is not English must have done at least past three Years of Academic Qualification Under English Medium Institute.
  • Indian Nationals:
    • 10th Class completion Certificate(Completion 10 years of Formal Schooling)
    • 12th Class completion Certificate (Completion12 years of Formal Schooling)
    • Graduation completing Degree (3 Years or 4 Years Degree Program. Diploma will not be acceptable)
    • 40% or equivalent Marks in Graduation.
    Foreign Nationals:
    • O Level Certificate (completing 10 years of formal schooling. Diploma Will Not Be acceptable)
    • 12th Class completion Certificate (Completion12 years of Formal Schooling)
    • Graduation Degree with Minimum 40% or equivalent marks (3 years or 4 years degree program. Diploma will not be acceptable)
    • Certificate of equivalence from association of Indian Universities required from students with foreign education to apply in any university in INDIA. (refer to


Get taught by top global academicians and professionals from industry who have executed successful digital strategies.

Vivek Charde

  • Leadership Programme from IIMA | Digital and Social Media Marketing from ISB | MBA in Marketing from Department of Management Sciences, University of Pune (PUMBA)
  • Vice President and Head - Marketing and Communication at the current Organisation. Previously with Future Group
  • 11+ years of experience in Marketing, Communications & Digital Marketing

Diptarup Chakraborti

  • MBA - Marketing, Symbiosis Institute of Business Management, Pune
  • Vice President & Global Head of Marketing at Zycus
  • 18+ experience in the technology industry with IT majors like IBM, Gartner, Capgemini & Mastek.

Karan Bhatia

  • MBA Marketing, EABS Pune
  • Ex - Senior Digital Marketing Manager, Talentedge
  • 13+ Years of experience. Hands on experience in Multi channel ROI driven digital campaigns to acquire new customers | Content & SEO Strategy | Product Road-map &Conversion Optimization

Sumedha Chatterjee

  • Head - Marketing at BJM
  • 10+ Years of experience at handling the marketing portfolio for a diverse set of online products.

Ankit Garg

  • SEO Specialist
  • Ex Product Head - Transtutors
  • 11+ years of experience in Traffic Generation, SEO, Funnel Optimization, Data Driven Decision Marketing

Sachin Jain

  • Digital Marketing Strategist & Manager - Ex Google
  • 10+ years of experience in online marketing and advertising, e-commerce, social media marketing, client servicing, and account management experience working with Google

Course Curriculum (S indicates Specialization Subject) 2 Years | 4 Semesters

  • Semester I
    • Accounting for Managers
    • Economics for Manager
    • Information Technology for Manager
    • Management Functions & Behavior
    • Quantitative Techniques in Management
    • Digital Marketing - I (S)
  • Semester II
    • Financial Management
    • Human Resource Management
    • Legal Aspect of Business
    • Marketing Management
    • Research Methodology
    • Digital Marketing - II (S)
  • Semester III
    • Business Policy & Strategic Management
    • Strategic Social Media Marketing (S)
    • Search Engine Optimization & Marketing (S)
    • Digital Branding & Engagement (S)
  • Semester IV
    • Total Quality Management
    • Marketing & Advertising Technology (S)
    • Web Analytics & Metrics (S)
    • Integrated Marketing Strategy (S)
    • Project Work

Harvard Case Studies

Case 1

Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers

Case 2

Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oreal Paris

Case 3

Starbucks' Loyalty Reigns

Case 4

Flipkart (A): Transitioning to a Marketplace Model

Industry Insights

Industry Insights from our Career Partner
  • The demand for MBA experts in Industry has expanded by 36% from 2017 to 2018.
  • 50,000+ employments accessible as of now in the business and it is relied upon to develop at 20% Y-O-Y
  • MBA graduates can work inside privately owned businesses, charities, government, schools or clinics.
  • Based on hiring trends and future forecasts by experts, here's a list of top sectors that will hire MBAs in the years to come: Aviation, Energy, Power and Oil and Gas, International Business, Logistics and Supply Chain, Port and Shipping, Business Analytics.
Total companies hiring: 5000+ including
Actively hiring in Digital Marketing domain: 100+ including

Application Process

  • 1. Fill up the Application Form

  • 2. Screening call from Admission Director's Office basis on Profile

  • 3. Final Application to be shared with Admission Committee for final selection

Program Fees

225000 /- (All-Inclusive)

  • One Time Payment

    Rs. 225000/-

    • No Interest EMI Option
    • Faster payment with Credit Card, Debit Card, Net Banking
  • Cardless EMI Payment


    • Pay Hassle free Zero percent EMI in 12 months.
    • No Credit Card required

Learning Outcomes

By the end of the MBA-DMS program, you will be able to
  • Develop the personal and interpersonal skills required to manage and lead effectively
  • Learn to build individual resilience in a complex world
  • Acquire core business knowledge and skills
  • Be exposed to business resilience and sustainability
  • Examine the sustainability of an existing business
  • Master the art of building and leading future enterprises
  • Develop the skills to deliver customer centric products and services


Evaluation for a particular semester will consist of two components:

  • Internal Assessments: 30% weightage
  • End Term Examination: 70% weightage
Internal Assessment

The Internal Assessment would be conducted on the Learning Management System on a continuous basis. The assessment would consist of multiple choice and subjective questions in the following pattern:

  • Part A: Ten MCQs of Two marks each. This section carries 20 marks.
  • Part B: Comprises of a case study/assignment followed by Two Questions of 5 marks each. This section carries 10 marks.
End Term Examination

The End Term Examination would be conducted online through Amity test engine twice in a year. The question papers would consist of multiple choice and subjective questions in following pattern:

  • Part A: Comprises of Four subjective questions of 7.5 marks each (Attempt any 2). This section carries 15 marks.
  • Part B: Comprises of a case study followed by Two Questions of 7.5 marks each. This section caries 15 marks.
  • Part C: Twenty MCQs of Two mark each. This section carries 40 marks.

Career Assistance

  • Enhance your career aspirations with assistance from our Virtual Job Fair, existing Corporate and Alumni network, and recruitment partners like and many others.
  • On successful completion of the program, equip yourself with sophisticated expertise to apply for jobs in Digital Marketing domain in the roles of Analytics Manager, Content Marketing Manager, CRM Manager, Digital Marketing Manager, Digital Account Manager, Web Manager, Ecommerce Manager, Marketing Director, Marketing Executives, PPC Search Manager and many other domains specific role.
  • Get connected with our Career Counsellor towards the end of the program to be interview-ready as per the current industry requirements.
Request a Call Back from our Admission Counsellors to know more