MAIN TOOLS & PLATFORMS THAT YOU WILL LEARN TO BECOME A TOP DIGITAL MARKETING EXPERT

Key Program Highlights

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Batch Starts:

Batch - January 2019

Duration:

5 Months

Effort:

7-10 Hours per week

(recommended)

Certification:

Executive Certification in Applied Digital Marketing awarded by Amity University

Fees:

Rs. 70000/- (All-Inclusive)

Options- One Time Payment, Credit Card EMI Options

PROGRAM FORMAT:

Online + Optional Weekend Campus Sessions

UNIQUE FEATURES:

  • Applied Learning to help you succeed in real life scenarios in your industry
  • 24/7 access to study material & video lectures
  • Live interactions with Top Industry Experts
  • Comprehensive focus on tools and tactics
  • Real-world Projects & Case Studies
  • Focus on content and data
  • Get Alumni Status from Amity University

About Program

Amity University’s EP-ADM has been designed by Industry Practitioners who understand what it takes to get past the learning curve quickly and become a hands-on holistic digital marketer.

    • Asia’s No. 1 online education platform
    • Ruling in the area of online education for more than two decades
    • Only internationally accredited online university with over 200,000 international students across 135 countries
    • Most preferred online degree by employers and recruiters across the globe
  • Digital Marketing Landscapes in India:
    • As much as 82% internet using respondents polled in India during the survey said that they can't imagine their life without the internet.
    • The number of internet users in India has reached 500 million by June 2018
    • India has 250 million of active social media users and 200 minutes is the average time sent per day by mobile internet users on online activity
    • India's e-commerce market is going to hit mark of $200 billion by the year 2026, Morgan Stanley report
  • Why Study Applied Digital Marketing ?
    • The art and science of marketing is constantly evolving for both new age businesses and large enterprises. Arm yourself with the essential principles and practices of marketing in the digital economy by taking this course.
    • Increase your chances of making a successful career switch by gaining insights from top digital experts. Posses actionable knowledge which recruiters prefer in a candidate.
    • Work on case studies and problems which expose you to challenges faced by digital marketers running multi million dollar projects.
    • How do you as a business win against a competitor’s might of advertising dollars? It's not the advertising budget always that takes you home but a well crafted communication and content strategy in social media. Learn to craft contagious content, build stickier messages, leverage social media, and make any product or idea catch on
  • Why EP-Applied Digital Marketing from Amity Online?
    • The course helps you develop a holistic skillset around marketing, data, consumer, communication and tools for making measurable impact on your business. Its geared to equip you with skills necessary to succeed in fast paced digital first workplaces.

Program Structure & Format

Candidates can complete the 5-months course of study through:
  • Recorded video lectures and other study material from faculty with real-world expertise
  • Optional contact sessions at Amity Campuses with industry mentors and experts to solve queries and doubts
  • Online coursework that includes case studies, mini-projects and assignments
  • Hands-on experience with real cases from industries as an example.
  • Collaboration with influential professionals, marketers and domain experts in Digital Marketing
Our Campuses for Contact Classes
  • Amity Bangalore, Kormangala

  • Amity Chennai, Gopalapuram

  • Amity Hyderabad, Punjagutta

  • Amity Mumbai, Malad & Kurla

  • Amity Pune, Senapati Bapat Road

  • Amity Noida, Sector 125

  • Amity Dubai, UAE

  • Amity Singapore, 3 Kay Siang Road

If the contact classes are not available in your city, don’t worry. You will be provided access to the recorded lectures of contact sessions of another nearby city.

Faculty

Get taught by top global academicians and professionals from industry who have executed successful digital strategies.

Vivek Charde

  • MBA – ISB, IIMA
  • Ex - Marketing Manager, Future Group India
  • 11+ years of experience in Marketing, Communications & Digital Marketing

Diptarup Chakraborti

  • MBA - Marketing, Symbiosis Institute of Business Management, Pune
  • Vice President & Global Head of Marketing at Zycus
  • 18+ experience in the technology industry with IT majors like IBM, Gartner, Capgemini & Mastek.

Sumedha Chatterjee

  • Head - Marketing at BJM
  • 10+ Years of experience at handling the marketing portfolio for a diverse set of online products.

Dr. Anju Gulla

  • Co-Founder - DigiGYAN
  • 17+ Years of experience in teaching, training and industry experience in Marketing & Digital Marketing

Karan Bhatia

  • MBA Marketing, EABS Pune
  • Ex - Senior Digital Marketing Manager, Talentedge
  • 13+ Years of experience. Hands on experience in Multi channel ROI driven digital campaigns to acquire new customers | Content & SEO Strategy | Product Road-map &Conversion Optimization

Course Curriculum 5 months | 7 Modules

  • Module I – Introduction
    • Overview of modern business landscape
    • Understanding Digital and its evolution and progression
  • Module II – Lead Generation
    • SEO strategy in mobile, voice and multi device world
    • Brining operational efficiencies in Link Building – Backbone of SEO
    • SEM - Strategy and execution for google adwords
    • Remarketing – Principles and Use Cases
    • Native Content Platforms
  • Module III – Social Media Marketing
    • Content Strategy for Facebook, Linkedin, Twitter - How they differ
    • Paid Strategy on Facebook and Linkedin
    • Trends, Hashtags, Fans and Followers – Myth Hype and Beyond
  • Module IV – Email Marketing
    • Content Strategy for effective email communication
    • Tools and Delivery
    • Metrics
  • Module V – Mobile and Apps
    • Building effective mobile UX and UI
    • When to go for App vs. Responsive Sites
    • Display Advertising for mobile
  • Module VI – How to build a successful SME - digital business
    • Building blogs with wordpress
    • Platforms to use for ecommerce sites – Open -source
    • Affiliate Marketing
    • PR, Outreach and personal branding
    • Working with marketplaces for visibility and revenue
  • Module VII – Data, Analytics and Optimization
    • Using Google analytics
    • Using Google webmaster
    • Optimizing user funnels and conversion optimization
    • Heat-maps
    • Multi-channel and cross device attribution

Industry Insights

Industry Insights from our Career Partner CutShort.io-
  • The demand for Digital Marketing professionals have increased by 48% in last one year.
  • With the number of jobs available currently is 30,000 + and the it is expected to grow at 25% Y-O-Y
  • A holistic digital marketer should have a panoramic view of various digital marketing mediums that business can use for escalating growth.
Get exclusive career opportunities in Digital Marketing domain via our partner CutShort.io-
Total companies hiring: 5000+ including
Actively hiring in Digital Marketing domain: 100+ including

Program Fees

70000 /- (All-Inclusive)

  • One Time Payment

    Rs. 70000/-
    (All-Inclusive)

    • Faster payment with Credit Card, Debit Card, Net Banking
  • Credit Card EMI Payment

     

    • Pay using your Credit Card and get hassle free-EMI options.

Learning Outcomes

By the end of the Executive Program, you will be able to
  • Ability to understand various digital marketing channels and their intricacies.
  • Learn to craft strategies to help your business grow through digital with meaningful metrics in place
  • Learn to run successful digital marketing campaigns, measure and optimize
  • Learn how to use new media and word of mouth to spread your message and grow your business.

Evaluation: Assignments & Case Studies

  • Online Quiz
    • Be responsible for your own learning with optional online quizzes at the end of each module.
    • Test your subject understanding and determine your readiness for program completion.
  • Assignments
    • Apply concepts learned in each module with in-depth assignments designed to make you reflect, adapt and apply knowledge to real life scenarios.
  • Case Studies
    • Get hands-on experience with real-life case studies
    • Build a portfolio of demonstrable work by referring to these cases published at Harvard Business Publishing’s case portal

Career Assistance

  • Enhance your career aspirations with assistance from our Virtual Job Fair, existing Corporate and Alumni network, and recruitment partners like CutShort.io and many others.
  • On successful completion of the program, equip yourself with sophisticated expertise to apply for jobs in Digital Marketing domain in the roles of Analytics Manager, Content Marketing Manager, CRM Manager, Digital Marketing Manager, Digital Account Manager, Web Manager, Ecommerce Manager, Marketing Director, Marketing Executives, PPC Search Manager and many other domains specific role.
  • Get connected with our Career Counsellor towards the end of the program to be interview-ready as per the current industry requirements.

Frequently Asked Questions

  • How is this program different?
    • Many of the Industry leaders we sought inputs from for this course were of the opinion - that there are many Digital professionals who can execute campaigns on one/two channels, but they do not understand the larger picture of marketing, branding and how campaigns across online and offline channels tie up to business goals. Post this program, you would not only be able to execute Digital Initiatives across one/two channel but also how to create multi channel marketing campaigns, identify relevant channels and allocate budget and resources. This is the much needed differentiation which would help you take your Digital Marketing career to the next level.
  • What kind of time commitment is required for the program?
    • This program would require 7-10 hours of engagement per week for the 5 months duration of the program.
  • Is the program entirely online?
    • Yes, the program is entirely online. However, we have provision of campus classes for your remedial and better understanding of subjects.
  • What is the program structure?
    • Executive Program is 5 months blended program with online learning and regular on-campus contact sessions. Contact sessions are optional and will be held on weekends as and when required.
  • Where will be the classes held? Is it compulsory to attend?
    • Contact sessions / classes will be held in Bangalore, Chennai, Hyderabad, Mumbai, Pune, Noida, Dubai and Singapore. No, it is not compulsory to attend contact sessions. If you do not attend, you will be provided with recorded lectures of classes.
  • How will I get my doubts / queries solved in an online program?
    • Our interactive learning platform will connect you with peers and in-house subject matter experts for enhanced learning. You will get access to a personal mentor and guide throughout the program to solve your doubts / queries. Also, there will be regular interactive sessions with faculty through live webinars, personal hangouts to get clarification on subject matter.
  • Will I get to interact with Industry Experts during the program?
    • Yes, there will be regular sessions both online and offline with faculty and industry experts.
  • Will I have to spend extra on study material?
    • No, you will not have to spend extra money on study material as all the required learning material will be made available through Amity Online’s Learning Management System (LMS)
  • Will I get career assistance after the program?
    • Yes, we provide career assistance through our recruitment partners and prepare you to be interview-ready as per the current industry requirements towards the end of the program.
  • Will I get access to the course content after program completion?
    • Yes, you will get access to the course content even after you complete the program. All the online video lectures and reading content will be provided on the LMS.
  • Is there a deferral policy for the program?
    • Deferral to the next bath can be availed on exceptional cases based on the approval of the Admissions Office.
  • Is there a refund policy for the program?
    • No, there is no refund policy for the program. Fees once received by Amity University Online will not be refunded.
  • I have more queries. Whom can I connect with?
    • You can schedule a one-on-one session with our Admission Counsellor by clicking on ‘Request a Call back’.
Request a Call Back from our Admission Counsellors to know more