Key Program Highlights

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Batch Starts:

Batch 1 - 26th March 2019

Batch 2 - 25th June 2019


12 Months


7-10 Hours per week



Post Graduate Diploma in Digital Marketing Strategies by Amity University and Professional Certificate from Wharton Online


Rs. 155000/- (All-Inclusive)

Options- One Time Payment, Interest Free EMI Options


Online + Optional Campus Sessions


  • One-on-One Mentoring
  • Learn by doing Real World Projects and Case Studies to help you succeed in real life scenarios in your industry
  • 24/7 access to study material & video lectures
  • Focus on both strategy and tools
  • Holistic course with focus on content, marketing principles, data and technology
  • Dual Recognition - PG Diploma from Amity & Certificate from Wharton Online
  • Get Alumni Status from Amity University

About Program

Amity University’s Post Graduate Diploma in Digital Marketing Strategies has been designed to build successful digital leaders for the industry.

    • Asia’s No. 1 online education platform
    • Ruling in the area of online education for more than two decades
    • Only internationally accredited online university with over 200,000 international students across 135 countries
    • Most preferred online degree by employers and recruiters across the globe
  • About Wharton Online
    • Wharton’s Business Programs are consistently ranked in top 3 globally
    • Wharton brings a diverse, global perspective to the classroom, unlocking the value and opportunity that come from examining issues across business, cultural, and geographic boundaries
    • Wharton delivers knowledge with analytical rigor rooted in evidence-based research and extensive industry experience, translated into actionable strategies by our expert faculty
    • Each year, more than 10,000 executives worldwide choose Wharton to advance their leadership at every level and make an impact on their organization
  • Faculty from Wharton
    Jonah Berger

    Marketing Professor at the Wharton School at the University of Pennsylvania

    David Bell

    Xinmei Zhang and Yongge Dai Professor of Marketing at The Wharton School at the University of Pennsylvania

    Raghu Iyengar

    Associate Professor at The Wharton School of the University of Pennsylvania

    Pete Fader

    Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School and the co-founder of Zodiac (

  • Digital Marketing Landscapes in India:
    • As much as 82% internet using respondents polled in India during the survey said that they can't imagine their life without the internet
    • The number of internet users in India has reached 500 million by June 2018
    • India has 250 million of active social media users and 200 minutes is the average time sent per day by mobile internet users on online activity
    • India's e-commerce market is going to hit mark of $200 billion by the year 2026 - Morgan Stanley report
  • Why Study Digital Marketing Strategies?
    • Develop the skills to build an actionable digital strategy that aligns with your business goals
    • Examine how companies use different strategies to reach specific target audiences
    • Apply a proven digital media framework that you can immediately implement
    • Identify ways to determine return on investment (ROI) for your digital efforts
  • Why PGD-Digital Marketing Strategies from Amity Online?
    • You learn from renowned marketing professors from Wharton University and industry experts, bringing their valuable experience from various sectors
    • The course helps you develop a holistic skillset around marketing, data, consumer, communication and strategy for making measurable impact on your business
    • It's geared to take your marketing career in the next orbit by helping you fill in the gaps necessary to lead in modern digital economies

Program Structure & Format

Candidates can complete the 12-months course of study through:
  • Recorded video lectures and other study material from faculty with real-world expertise
  • Optional contact sessions at Amity Campuses with industry mentors and experts to solve queries and doubts
  • Online coursework that includes case studies and assignments
  • Hands-on experience with real cases from industries
  • Association with influential professionals, marketers and domain experts in Digital Marketing
Our Campuses for Contact Classes
  • Amity Bangalore, Kormangala

  • Amity Chennai, Gopalapuram

  • Amity Hyderabad, Punjagutta

  • Amity Mumbai, Malad & Kurla

  • Amity Pune, Senapati Bapat Road

  • Amity Noida, Sector 125

  • Amity Dubai, UAE

  • Amity Singapore, 3 Kay Siang Road

If the contact classes are not available in your city, don’t worry. You will be provided access to the recorded lectures of contact sessions of another nearby city.

Eligibility & Selection

  • Who is this Program for ?
    • Marketers and brand managers looking to start a career in Digital Marketing
    • Business managers, product owners, entrepreneurs looking to take their offerings out to the consumer through effective digital strategies
    • Final year students completing their graduation on or before April 2019
  • Eligibility
    • Bachelor’s degree in any discipline with a minimum of 50% aggregate marks is compulsory.
    • Candidates with Management background will be given preference.


Get taught by top global academicians and professionals from industry who have executed successful digital strategies.

Vikrant Bhargava

  • IIM Kozikode
  • Ex - Head of Social & Digital Community, Reliance Jio Infocomm
  • Digital & Social Marketing Strategist: with overall 19 years of experience in digital - social, sales & marketing

Vivek Charde

  • Leadership Programme from IIMA | Digital and Social Media Marketing from ISB | MBA in Marketing from Department of Management Sciences, University of Pune (PUMBA)
  • Vice President and Head – Marketing and Communication at the current Organisation. Previously with Future Group
  • 11+ years of experience in Marketing, Communications & Digital Marketing

Diptarup Chakraborti

  • MBA - Marketing, Symbiosis Institute of Business Management, Pune
  • Vice President & Global Head of Marketing at Zycus
  • 18+ experience in the technology industry with IT majors like IBM, Gartner, Capgemini & Mastek.

Sumedha Chatterjee

  • Head - Marketing at BJM
  • 10+ Years of experience in handling marketing portfolio for a diverse set of online products.

Dr. Anju Gulla

  • Co-Founder - DigiGYAN
  • 17+ Years of experience in teaching, training and industry experience in Marketing & Digital Marketing

Karan Bhatia

  • MBA Marketing, EABS Pune
  • Ex - Senior Digital Marketing Manager, Talentedge
  • 13+ Years of experience. Hands on experience in Multi channel ROI driven digital campaigns to acquire new customers | Content & SEO Strategy | Product Road-map &Conversion Optimization

Course Curriculum 12 months | 13 Modules

download detailed syllabus

You will receive the download link in your email.

Industry Insights

Industry Insights from our Career Partner
  • The demand for Digital Marketing professionals have increased by 48% in last one year.
  • 30,000 + jobs available currently in the industry and it is expected to grow at 25% Y-O-Y
  • A holistic digital marketer should have a panoramic view of various digital marketing mediums that business can use for escalating growth.
Get exclusive career opportunities in Digital Marketing domain via our partner
Total companies hiring: 5000+ including
Actively hiring in Digital Marketing domain: 100+ including

Application Process

  • 1. Fill up the Application Form

  • 2. Screening call from Admission Director's Office basis on Profile

  • 3. Final Application to be shared with Admission Committee for final selection

Program Fees

155000 /- (All-Inclusive)

  • One Time Payment

    Rs. 155000/-

    • No Interest EMI Option
    • Faster payment with Credit Card, Debit Card, Net Banking
  • Cardless EMI Payment


    • Pay Hassle free Zero percent EMI in 12 months.
    • No Credit Card required

Learning Outcomes

By the end of the PGD-DMS program, you will be able to
  • Build the marketing skills you need to succeed in the Digital Economy from Amity University, India’s 1st not-for-profit pvt. University in India rankings 2017
  • Learn to craft strategies to help your business grow through digital with meaningful metrics in place
  • Learn how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value
  • Learn how to use new media and word of mouth to spread your message and grow your business


Earn a Certificate of Post Graduate Diploma in Digital Marketing Strategy from Amity University and a Professional Certificate in Digital Marketing Strategy from Wharton Online

Add these certificates to your CV and improve your job/business prospects

Evaluation: Assignments & Case Studies

  • Online Quiz
    • Be responsible for your own learning with optional online quizzes at the end of each module.
    • Test your subject understanding and determine your readiness for program completion.
  • Assignments
    • Apply concepts learned in each module with in-depth assignments designed to make you reflect, adapt and apply knowledge to real life scenarios.
  • Case Studies
    • Get hands-on experience with real-life case studies
    • Build a portfolio of demonstrable work by referring to these cases published at Harvard Business Publishing’s case portal

Career Assistance

  • Enhance your career aspirations with assistance from our Virtual Job Fair, existing Corporate and Alumni network, and recruitment partners like and many others.
  • On successful completion of the program, equip yourself with sophisticated expertise to apply for jobs in Digital Marketing domain in the roles of Analytics Manager, Content Marketing Manager, CRM Manager, Digital Marketing Manager, Digital Account Manager, Web Manager, Ecommerce Manager, Marketing Director, Marketing Executives, PPC Search Manager and many other domains specific role.
  • Get connected with our Career Counsellor towards the end of the program to be interview-ready as per the current industry requirements.

Frequently Asked Questions

  • How is this program different?
    • Many of the Industry leaders we sought inputs from for this course were of the opinion - that there are many Digital professionals who can execute campaigns on one/two channels, but they do not understand the larger picture of marketing, branding and how campaigns across online and offline channels tie up to business goals. Post this program, you would not only be able to execute Digital Initiatives across one/two channel but also how to strategize marketing campaigns, identify relevant channels and allocate budget and resources. This is the much needed differentiation which would help you take your Digital Marketing career to the next level.
  • What kind of time commitment is required for the program?
    • This program would require 7-10 hours of engagement per week for the 12 months duration of the program.
  • Is the program entirely online?
    • Yes, the program is entirely online. However, we have provision of campus classes for your remedial and better understanding of subjects.
  • What is the program structure?
    • PGD-DMS program is 12 months blended program with online learning and regular on-campus contact sessions. Contact sessions are optional and will be held on weekends as and when required.
  • Where will be the classes held? Is it compulsory to attend?
    • Contact sessions / classes will be held in Bangalore, Chennai, Hyderabad, Mumbai, Pune, Noida, Dubai and Singapore. No, it is not compulsory to attend contact sessions. If you do not attend, you will be provided with recorded lectures of classes.
  • How will I get my doubts / queries solved in an online program?
    • Our interactive learning platform will connect you with peers and in-house subject matter experts for enhanced learning. You will get access to a personal mentor and guide throughout the program to solve your doubts / queries. Also, there will be regular interactive sessions with faculty through live webinars, personal hangouts to get clarification on subject matter.
  • Will I get to interact with Industry Experts during the program?
    • Yes, there will be regular sessions both online and offline with faculty and industry experts.
  • Will I have to spend extra on study material?
    • No, you will not have to spend extra money on study material as all the required learning material will be made available through Amity Online’s Learning Management System (LMS)
  • Will I get career assistance after the program?
    • Yes, we provide career assistance through our recruitment partners and prepare you to be interview-ready as per the current industry requirements towards the end of the program.
  • Will I get access to the course content after program completion?
    • Yes, you will get access to the course content even after you complete the program. All the online video lectures and reading content will be provided on the LMS.
  • Is there a deferral policy for the program?
    • Deferral to the next bath can be availed on exceptional cases based on the approval of the Admissions Office.
  • Is there a refund policy for the program?
    • No, there is no refund policy for the program. Fees once received by Amity University Online will not be refunded.
  • I have more queries. Whom can I connect with?
    • You can schedule a one-on-one session with our Admission Counsellor by clicking on ‘Request a Call back’.
Request a Call Back from our Admission Counsellors to know more